Velvet Volume’s latest single, Look Look Look!, tackles the uncertainties of life head on, while providing a glimpse of the Danish rock band’s upcoming debut album.
“This track was written at a point in our lives where we all had to get used to time with restlessness and insecurity,” says guitarist and singer Noa Lachmi, who’s joined in the band by her sisters Naomi (bass and vocals) and Nataja (drums).
The accompanying video, featuring the trio in shiny wigs, finds director Daniel Aude channelling Sofia Coppola as it enters the dreamworld of a restless young woman who finds herself at the point where the unaccountability of youth must give way to self-assertion.
Look Look Look! follows earlier singles like I Think I Need You, Runnin’ Wild, Honey, and Here Comes The Man that, alongside performances at festivals including Uhørt, Danmarks Grimmeste, and Alive, have helped the sisters gain success in their home country since forming in 2013.
Although they’ve been Velvet Volume for less than five years, twins Noa and Naomi have been making music together since the age of five, with their younger sister Nataja joining in later.
Now, on the cusp of releasing their debut LP (out on 6 October), the three young women from Arhus have already supported the likes of The Raveonettes, played at Denmark’s Crown Prince Couple’s Awards to a TV audience of 1.4 million viewers, and even recorded the theme song for the Danish version of The Powerpuff Girls on Cartoon Network.