There are not many videos these days that make you sit back in awe, but today at RockShot we have seen one that has done just that. There have been many ground breaking videos over the years and it is increasingly more difficult to create something that stands out. Swedish, London based band Francobollo have released a phenomenal video for their new single We’re Dead. The video gives a very strong message about our relationship with plastic, recycling, waste in general – and its impact on us all. By meticulously using stop-motion animation, rising director and film maker Samuel Lewis has created a video which is probably the Sledgehammer of it’s day.
Speaking a little more on their reason behind making this video, Sam Bailey from the band, who also produced the video, said: “Being passionate about filmmaking and music videos, we really wanted to make something that would be active whilst we have platform and peoples ears ‘n’ eyes. A song like We’re Dead, which deals with the slow deterioration of our wellbeing, needs a call to arms. We approached Samuel Lewis, a very talented and compassionate animator, with the track and he immediately responded with a tailspin of thoughts regarding plastic and its impact on us all. It was a perfect fit.“
“As a band of anxious cynics and surfers, we are concerned that we are all satisfied thinking that putting things into recycling bins is ‘job done’. Us the consumer could reduce our demand for products, but when are we ever going to do that? We love stuff! Can’t get enough of that good good stuff. It will take a massive shift in environmental policies at the top and a willingness to not profit from something to help us all help ourselves. Like your mother kicking you out and into nature away from Heroes of Might and Magic 3. It’s hard. But for the best. This is our attempt to raise awareness and join campaigners who we admire for their ceaseless work in trying to slow down our circling of the cosmic drain.“
Produced by Brit award/Mercury Prize winner Charlie Andrew, and released on his label Square Leg Records, the track itself We’re Dead is arguably one of Francobollo’s most accessible and direct songs to date. Hinting at our generation’s obsession with our phones and addiction to the online world, frontman Simon Nilsson sings: “We do it when we’re bored, we can’t afford to take the time. Cause everybody knows that you’re supposed to be online (all the time). Staring at the screen, it’s all we need when nothing’s on, Pretty little bubbles we create to sing our song”.
Joyously bustling along fusing quirky guitar lines with its chugging rhythm section, the track builds wonderfully to a pounding crescendo with Nilsson pleading with the listener to: “Open up your eyes, look to the sky – it never ends”. You can tell that Francobollo had a lot of fun during the filming of the video and it is full of humor. They have used fun to deliver a topical and serious message about our consumer society and the use of plastic and ridiculous packaging.
Francobollo originally met at school in Lund, Sweden, and after moving to London together, they played and recorded as session musicians for bands such as Slow Club, LA Salamiand members of ystery Jets. They released their debut album Long Live Life in 2017 to widespread acclaim and support from radio (BBC 6 Music, Radio 1, Radio X, among other stations), as well as the likes of NME, DIY, Dork, The Independent, Notion Magazine, The Line Of Best Fit, Clash Magazine and many more.
2017 was an exciting and busy year on the road for Francobollo, touring with The Big Moon, Marika Hackman and Coheed & Cambria, as well as playing numerous major showcases and festivals before embarking on a 24-date UK and European headline tour in the Autumn.
Long Live Life, the bands debut album, along with their thrilling live performances have cemented Francobollo as serious ones to watch as they continue to take great strides and establish themselves as one of the most original, exciting new bands around.
Catch Francobollo live in July and August
12th Old Blue Last, London (Free Headline show)
12th-15th Latitude Festival, Southwold
8th Sziget Festival, Hungary
16th Frequency Festival, Austria