Each step that INHEAVEN take towards the September 1st release of their self-titled debut album seems to be both bolder and darker than what came before. That’s exactly what their current track World On Fire delivered, with Dork calling it “a typically incendiary mega banger.”

If the rush of imagery that accompanied the feral Vultures signposted a band with growing confidence in their visual aesthetic, the new video for World On Fire pushes that stance to new heights. Entirely directed, produced and edited by the band, the video uses the 17th century witchcraft purge as an allegory for contemporary attacks on women’s rights.

INHEAVEN explain: “Inspired by the 1692 witch trials of Colonial Massachusetts, Barbara Creed’s ‘The Monstrous-Feminine’, and ‘The Devils’ by Ken Russell, the ‘World on Fire’ video tells the story of a young puritan woman who comes back from the dead to seek revenge on the men who persecuted her for being a ‘witch’. Whilst the premise may be presented as a 17th century problem, it feels very much alive and well in today’s society – there is a dread of difference that we still accept.”

As with the rest of their forthcoming debut album, World On Fire was produced by Tom Dalgety (Royal Blood, The Amazons) and recorded at Rockfield Studios. INHEAVEN’s debut is the sound of a band who are set to change the lives of teenagers the length and breadth of the nation, and beyond. The life-affirming energy of their music combined with their individualistic ethos come together to make a band worth investing in beyond simply adding a few tracks to your Spotify playlist.

INHEAVEN’s foundations were set when James Taylor and Chloe Little bonded over a shared love of bands who inspire young people to see the world in a different way. The pair embarked on an audio-visual project, recruiting their neighbour Jake Lucas on lead guitar and Joe Lazarus on drums. To test out their creative compatibility, Little put together a 30 second video of images and asked Taylor to write music over it.

Things clicked into place pretty fast as they wasted no time getting the word out in their own unique way. They set up a mysterious website with hidden videos, made fanzines, produced their own artwork, and sent their songs to blogs around the world. Things began to hot up for the band after the releases of their first official single Regeneration on Julian Casablancas’ Cult Records label.

That ascent continued unabated following live shows with Circa Waves, Jamie T and Blossoms, while Annie Mac, Huw Stephens, Steve Lamacq, Chris Hawkins, Chris Martin and John Kennedy have all backed the band with radio play.

After playing Glastonbury, INHEAVEN’s summer continues with festival dates including Truck Festival and then the NME / BBC Radio 1 Stage at the Reading and Leeds Festivals in August. They’ll embark upon a full UK tour in support of their album which includes their biggest London headline show to date at the Scala.

UK tour dates are:

30th September – Newcastle – Think Tank?
1st October – Glasgow – King Tut’s Wah Wah Hut
2nd October – Leeds – Brudenell Social Club
4th October – Sheffield – Plug
5th October – Stoke-On-Trent – The Sugarmill
6th October – Liverpool – Buyers Club
7th October – Manchester – Neighbourhood Festival
9th October – Birmingham – Mama Roux’s
10th October – Leicester – The Cookie
11th October – Bristol – The Fleece
13th October – Nottingham – Bodega Social Club
14th October – Cardiff – Clwb Ifor Bach
15th October – Oxford – Bullingdon
17th October – London – Scala
18th October – Brighton – The Haunt
19th October – Southampton – Joiners Arms