High among the summer’s busy festival season sits what has become the daddy of pop festivals – Virgin’s V Festival. The dual-site, two-dayer nestles in neatly between the London Parks one-dayers, the large site events such as Glastonbury and Isle Of Wight and before the Reading and Leeds dual-site festival focused on the rockier offerings that are still mainstream. But V Festival, which calls Hylands Park in Chelmsford and Weston Park in Staffordshire home, now in its 21st year, is now unashamedly pop-focused after starting off life with a host of Britpop acts headlining – the likes of Pulp, Elastica, Blur, Ash and The Verve closing stages for its first three years. It’s tried it’s hand at rock too with Red Hot Chili Peppers, Muse, Kings of Leon and Foo Fighters all headlining in the 2000’s.

Ellie Goulding (Kalpesh Patel)

Ellie Goulding (Kalpesh Patel)

This year, American singer Pink (P!nk) and American rap superstar Jay Z will headline the Virgin Media Stage with the likes of British stars Craig DavidGeorge Ezra, Ellie Goulding and grime golden boy Stormzy also playing the main stage over the August weekend.

 Jason Derulo will be turning the temperature up with his club bangers including Want To Want Me, Talk Dirty and his latest anthem with Nicki Minaj, Swalla. Bringing the party classics will be Clean Bandit, known for their unique blend of Grammy winning classical and dance music, alongside Anne Marie who features on their number-one hit RockabyeJames Arthur is set to perform fresh off the back of his North America tour where he’s taking the States by storm with heart-felt guitar tune Can I Be Him, while the UK’s most loveable boy-band The Vamps are sure to get the crowd dancing All Night, fesh off an arena tour of their own.

Brad Simpson of The Vamps (Kalpesh Patel)

Brad Simpson of The Vamps (Kalpesh Patel)

Alongside a huge performance from pop sensation Pink who is set to Get The Party Started with her incredible acrobatic stage craft and major pop anthems as well as British golden girls Jess Glynne and Ella Eyre who will return to the Main Stage across the weekend with a surplus of smash hits.

Jess Glynne (Kalpesh Patel)

Jess Glynne (Kalpesh Patel)

Leading the newly announced V Street Stage Powered by Utilita Energy line up at Staffordshire on 19th August and Chelmsford on Sunday 20th August is British singer-songwriter Zak Abel who rose to fame on Gorgon City’s UK Top 20 hit ‘Unmissable. Having worked with a host of big league producers from Kaytranada to Wookie, he’ll be dropping his hotly anticipated debut album Only When We’re Naked just ahead of hitting the stage at Virgin V Festival this summer.

Brit School graduate Imani Williams stormed up the charts last year after featuring on Sigala and DJ Fresh’s track, Say You Do, having then went on to record Don’t Need No Money with house DJ’s Sigala and Blonde, making her an act not to be missed this summer.

Playing host to some of the world’s hottest talent, the V Street Stage Powered by Utilita Energy will also welcome Unsigned Music Award winner Jerry Williams. With 5 million streams on Spotify and acknowledgments from BBC Introducing, the self-producing pop songstress is a one to watch.

Jerry Williams (Kalpesh Patel)

Jerry Williams (Kalpesh Patel)

London lad, SLANG also joins – bringing the soulful, poetic sound of his self-titled EP to the Virgin V Festival crowds, alongside viral phenomenon NAATIONS, electro-pop sensation Alex Ross and Scottish singer songwriter Callum Beattie.

Tickets are now on sale with fans advised to visit www.vfestival.com for official outlets.