It is with heavy, albeit full, hearts that Bath-based four-piece CENTREFOLDS reveal the video for new single ‘15 Minutes of Fame’. The video is dedicated to the late Alex McClean – bass guitarist and founding member of Centrefolds – who lost his battle with cancer last week.

FROM CENTREFOLDS: “In November, Alex McClean – bassist and part of the Centrefolds family for 6 years – sadly lost his battle with cancer. Alex suffered a brain tumour in 2010 which he valiantly fought off and was able to return to playing – most notably for Centrefolds’ epic Glastonbury appearance in 2011 and then going on to record tracks that would become favourites on BBC Radio 2 and 6 Music and ultimately our latest single ’15 Minutes Of Fame’. Tragically, the tumour returned in 2013 and after a courageous fight, Alex finally left us on November 27th 2014.

Centrefolds would like to take this opportunity to dedicate the new single and video to Alex and to donate the proceeds from the track and our performance at the album launch night January 10th to Cancer Research.”

‘15 Minutes Of Fame’ bears a surprisingly sinister undertone. “A guy walks into a cinema—dressed as The Joker—and shoots a lot of people”, explains singer Phil Smith, referring to the 2012 Colorado shooting, in which a gunman shot and killed 12 people at a midnight screening of Batman film The Dark Night Rises.

It was with this turbulent memorandum that director Daniel Dunn approached the video: “Knowing that ‘15 Minutes Of Fame’ was partly a comment on the Aurora Shooting, I wanted to show in the music video how destructive acts by individuals put innocent lives in danger,” Dunn says. “For the style of the video, I was influenced by films like ‘Drive’ where character’s actions speak louder than words and how the music is an integral part of the storytelling.”

‘15 Minutes Of Fame’ was produced by John Walker (The Heavy and You Me At Six) at Moles Studio in Bath. It’s lifted from the forthcoming Circus City Records compilation Brand New Faces – out January 12th 2015.